Day by Day

Led end-to-end social production for the final, delivering cinematic and real-time content that drove 100M+ views across FIFA platforms in one matchday.

As part of iShowSpeed’s Africa Tour , I led and produced a high-energy video making Morocco one of the official stops , showcasing the kingdom through a MrBeast-style format  built around pace, progression, and constant engagement all from content from his live stream. We aimed to keep retention high while organically introducing Moroccan culture, people, and atmosphere to a massive global audience on the day of the AFCON Final. The project positioned Morocco within internet

In collaboration with OneFootball , I created a short-form piece capturing the real, on-the-ground AFCON experience ... from fan culture and atmosphere to matchday energy inside and outside the stadium. The focus was to show AFCON as it’s actually lived: raw, loud, emotional, and community-driven. Rather than polished highlights, the content leaned into movement, proximity, and presence, bringing global audiences directly into the experience. The project positioned AFCON thro