Essam El Hadary “This or That” x PUMA
- Tim Argane
- Jan 26
- 1 min read
In collaboration with PUMA Morocco, I created a highly social, short-form “This or That” video with football legend Essam El Hadary, designed to feel native to internet culture while celebrating a true icon of the game.
The format was intentionally simple and playful, allowing personality, and chemistry to drive engagement. By placing a legend inside a creator trend, the content bridged generations of fans across Morocco, Egypt and the world.
The video reached millions of views across social platforms and was organically picked up by major football and news pages, demonstrating the power of creator-led formats when paired with legendary figures.
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