FIFA Club World Cup 2025™ Trophy Tour — Casablanca Stop

Creative Lead / Host / Director (Creator-led coverage on behalf of FIFA)

Creator-led coverage of the Trophy’s 24-hour visit to Morocco. Shot, hosted, and published in real time, embedding the FCWC Trophy into Moroccan culture through movement, people, and place. Blending access, authenticity, and internet-native storytelling, making a very social piece that still conveys the message intended.

POV-led storytelling: Following the Trophy as if the audience were physically present
Culture-first framing: Integrating Moroccan (Wydadi) identity into the hook
Creator as host: On-camera narration and movement to humanise the experience (UGC Feel)
Real-time execution: Shooting, editing, and publishing under extreme time pressure to publish next day
Motion over polish: Prioritising energy, authenticity, and pace over static polished visuals