Wydad Home Jersey Announcement

Independent project in coordination with Wydad AC Marketing Team

For the FIFA Club World Cup, I collaborated with Wydad AC to create the launch content for their new home jersey.

• Brought in Lirian as the global face and positioned myself as the Moroccan face of the campaign.

• Shot in a local Casablanca neighborhood known for its passionate Wydad ultras to capture authentic fan culture.

• Produced entirely with one phone in under two hours... keeping it raw, fast, and social-first. Also edited in phone in less than 24 hours.

• The result was a piece of content that represented Morocco, Wydad fans, and the spirit of Casablanca exactly as it should be seen.

• Had an amazing response from Kappa