Day by Day

A creator-led conversation series where influential Arab (creators) voices across the region share their personal top three Arab footballers — blending culture, debate, and identity through short-form, social-first storytelling.

Creative Lead / Host / Director (Creator-led coverage on behalf of FIFA) Creator-led coverage of the Trophy’s 24-hour visit to Morocco. Shot, hosted, and published in real time, embedding the FCWC Trophy into Moroccan culture through movement, people, and place. Blending access, authenticity, and internet-native storytelling, making a very social piece that still conveys the message intended. POV-led storytelling : Following the Trophy as if the audience were physically prese

Independent project in coordination with Wydad AC Marketing Team For the FIFA Club World Cup, I collaborated with Wydad AC to create the launch content for their new home jersey. Brought in Lirian as the global face and positioned myself as the Moroccan face of the campaign. Shot in a local Casablanca neighborhood known for its passionate Wydad ultras  to capture authentic fan culture. Produced entirely with one phone in under two hours ... keeping it raw, fast, and social-fi